You know you should sleep earlier. Save more money. Eat better. Exercise. Start that thing you keep putting off. You know all of this. And yet. The psychology of future self reveals why your brain genuinely doesn’t treat future you…
decision making
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You’re not stupid. You’re not gullible. Your brain is just doing exactly what it was designed to do. Unfortunately that design has a very serious flaw. Let me tell you about a study that should make everyone a little uncomfortable….
You think you’re making conscious, rational choices. Neuroscience has some uncomfortable news for you. Have you ever bought something you didn’t need and then immediately constructed a perfectly reasonable explanation for why you needed it? Or instantly disliked someone you’d…