You’re not stupid. You’re not gullible. Your brain is just doing exactly what it was designed to do. Unfortunately that design has a very serious flaw. Let me tell you about a study that should make everyone a little uncomfortable….
cognitive bias
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You think you’re making conscious, rational choices. Neuroscience has some uncomfortable news for you. Have you ever bought something you didn’t need and then immediately constructed a perfectly reasonable explanation for why you needed it? Or instantly disliked someone you’d…